Carlo Palazzi set the precedent of being the first Italian designer to license his name in America. Starting out as a small businessman, with no background in fashion or creation, he saw the need for a new look in menswear. His first show in Capri revolved around sweaters, shirts and trousers in a red, white and blue print, and an American firm bought the entire collection. Bonwit Teller soon opened the first Palazzi boutique on Fifth Avenue, “the only time I ever cried for joy,” claimed the designer.
Carlo Parlazzi’s boutique on the Via Bogognona in Rome catered to the world’s most fashionable men, such as 70’s movie stars Marcello Mastrioianni and George Hamilton. He went on to associate himself with the Italian film industry, designing clothes for over 40 films and garnering an Academy Award nomination for his costume design for La Cage Aux Folles.