“We answer personally to clients for every pair of shoes we sold,” philosophizes Renzo Rosetti, the man behind a revolution in men’s shoes. It was Renzo, with his brother Renato, who took the basic brogues and ripped out the shoelaces; inventing summer loafers to be worn without socks, ankle boots, higher heels, and introducing a color ageing process to bring fantasy into men’s footwear.
The Fratellis were so successful that they soon brought out a women’s line, and followed with a complete line of accessories. Renzo is the driving force behind the brand, and like many of the postwar Italian designers began working at the tender age of thirteen. The spirit of hard work and innovation drives his design, and he draws inspiration from family life and farming, in his words, “another way of being constructive.”