Although his name is perhaps little known to consumers, Giuseppe Menta is a giant in the fashion world. He is a textile designer who started working in factories at the tender age of 14, taking time off only for drawing classes. His hard work paid off, and he went from designing scarves to entire silk print collections for Bordogna. When he first opened his own workshop, he brought samples to his idol, Yves Saint Laurent, who placed an order for 38,000 yards and to begin a relationship that would be a turning point in his career. Success followed, with orders from Versace, Lacroix and Dior.
After establishing his success in silks, Menta turned his eye to other fabrics, with a constant eye for innovation. He was the first to produce wool étamine with satin stripes, linen georgette and silk terry cloth. Like many of the truly creative personalities in Italian fashion, he reads constantly on subjects of interest to him, and is convinced that we owe our existence to art and history.